Green Ox Market Analysis

Introduction In this report, we analyze the information presented in the color Ox case, with a view to find a merchandiseing transcription for Palmer Jackson, Inc. The time is fall of 2003; the entropy presented is with reference to this, if not explicitly stated otherwise. All merchandise research data has been provided by Marketing Studies, Inc. Other mentioned data has been taken from the case. Data from whatsoever other sources is explicitly identified. depute/Benefit Analysis As per consumer research, the adjoining is the list of perceived observe attributes and benefits of sports drinks, ve attemptable juices and antioxidant pills: AttributesBenefitsRemarks Sports drinks-Contains electrolytes. -Comes in legion(predicate) flavors. -Not carbonated. Easy to read and digest. -Easy to carry to the gym and vie line of merchandise/court.-Helps set hydration. - Makes them feel like an athlete. of age(p) people pick a self-perception of being athletic. V7-Contains vegetables. -Looks like love apple juice. - Contains natural antioxidants.-Cancer prevention. -Good for boilers suit health.- V7 drinkers bring health a capital benefit. -Ideals-oriented people mentioned antioxidants as a benefit and were more credibly to mention it as a primary benefit of V7. Antioxidant pills-Contains antioxidants. -Cancer prevention. -Good for overall health.

We find that well-nigh of the higher up attributes and benefits can be communicate by Green Ox in its present form. This fact, join with the following, support its intro into the market: 1.Antioxidants benefits: Benefits include anti-aging properties like maintaining sanitary hair, nails and skin, protecting from cellular damage. aesculapian benefits include reduced adventure of cancer, particularly lung, prostate, and colorectal (source: http://www.faqs.org/ regimen/A-Ap/Antioxidants.html). 2.Sports drinks market category addition rank are robust, as shown below (growth per year, averaged over uttermost(a) 5 years): CategoryGrowth Sports drinks15% Carbonated drinks2%...If you wishing to get a in force(p) essay, order it on our website: Ordercustompaper.com

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