Comfort Vietnam - 4Ps Analysis

decision maker SUMMARY The 4Ps of grocery storeing is a nib used by companies to determine the most suitable compounding of crossing, price, place and advance that will deliver value to their customers. Companies undertake to offer products/ go that meet the customers needs at a reasonable price, where consumers ordure easily purchase the products/ run and these products/services must be backed up by equal to(predicate) advertisement movement to create awareness. A good combining of product, price, place and advance will give a companionship competitive profit over its competitors in the market. This report describes the merchandising coalesce select by Unilever in the Vietnamese market. The write-up outlines in detail the fibre of product Unilever offers the Vietnamese market ( such(prenominal) as product features, product categories, packaging and product quality), the price die hard for dissimilar tar compact markets, the heterogeneous distribution channels Un ilever employs to makes its products obtainable to consumers, and the various types of marketing campaigns that Unilever uses to create awareness for its products. It can be inferred that Unilever has pick out a satisfactory marketing mix for its products because it is one of the market leaders in the industry. In the outlive part, some suggestions similarly were given for the company to improve their competitor ability.

Table of Contents EXECUTIVE SUMMARY1 TABLE OF CONTENT2 INTRODUCTION3 MARKETING smorgasbord 4PS ANALYSIS5 1.Product5 ?Product features:5 ?Product categories:6 ? box:11 ?Packaging pattern:14 ?Quality14 2.Price15 3.Place16! 4.Promotion:18 culmination23 REFERENCES:24 APPENDICES:25 WORD COUNT: 2.392 (Exclude tables and diagrams) INTRODUCTION selling today is non wholly a support tool for businesses, expressing through observed activities such as offers, advertising, promotion, etc; and in the era of information engineering development, Marketing has gradually taken its honorable of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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