The Success of Amazon.com

The Success of Amazon.com         Although most dot.coms experienced the repercussions of falling technology and meshwork markets in the late 1990s and ultimately failed, Amazon.com, a say that operates on the audacious combination of ambition and idealism (Hansell 2002), has managed to bust alive by implementing innovative strategies that have fairly treat the Companys fluctuating and often unstable financials while hedging its succeeder on meeting the demands of consumers by diversifying the product line that it sells on its web sites. Amazon.com entered the e-commerce market place in 1997 with the primary inference of becoming the leading online book retailer. The Company made this push with the full understanding that it would mean putting its success up against a large number of established and successful brick and trench mortar book retailers like Barnes and Noble and Waldens books stores. The risk paid off, rule out the fact that its brick and mo rtar competitors soon followed Amazons example by creating their hold online stores. Amazons founder Jeffrey Bezos was undaunted by the new online competition, rolling knocked out(p) a strategic but risky plan to face the leading source of not only books, but in any case a variety of products that online consumers were demanding.

Amazons early success is credited to its influence of books, music and videos, products that were fairly the most in demand products at the time that the Company launched its official e-commerce web site. Because the Internet lends itself to the proliferation of thousands of modi fy e-commerce web sites, Amazon.com soon fou! nd itself subject to the competitive strategies of unlike online retailers selling similar products. The Company would respond by way on selling products at discount prices, a organization that quickly worked to increase its customer base but besides threatened its profitability and its longevity. At the same time, the Companys low-price... If you want to demean a full essay, order it on our website: OrderCustomPaper.com

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