Business Industry Essay

apology is being the moment one reason on why dodge accessories take a crap been growing in a fast phase. Both microscopic size stratagem to big size gadget need protective covering from the harsh show upside environment, and and then many companies have been trying to conclude the problem by making a suit or body protector for the gadget lover to keep their devices functional fifty-fifty with tremendous impact to the ground or other ticklish objects. The mobile squ solely accessories itself accounts for 36 billion dollar which is a very unexpected number because of the forecasted number was 20 million by the end of 2012. This proven that the labor has been performing very well that even the prediction to the real time rank ratio is almost doubled. The trend of using smartphone and newest laptop has taken protective covering of those items to the next level. High protection for expensive gadget is very primary(prenominal) nowadays, this is proven by the amount of mo ney people spent on having the best protection for their devices. There are 2 types on consumers in this business, people who actually put accessories on their smartphone to add esthetic value to their gadget and people who buy accessories for the protection of their gadget. This trend is supported by several studies that shown people who have gadget spent more than 55 dollars alone for the accessories. impertinentphone effort is very popular among the age group of 18-44 and therefore the accessories come along with the age group of people who have smartphone. This seek is done and concluded with more than 55% of the age group have smart phone.OtterboxOtterbox is a private company which is founded in 1998. It has been producing the protection for gadget ever since. Otterbox is headquartered in Fort Collins, Colorado and its trademark is to variety a seal off electronic cases for mobile devices. Otterbox product lines are in the main focus on the protection of the product and n ot focused on the esthetic side of the product. Functionality has been the front line of the product. Mainly it is as waterproof boxes and device-specific smartphone and tab allow cases designed for outdoor enthusiast. Unique selling dapple all over the years, Otterbox has earned a reputation for the best protection for portable devices which hold out high impact protection, water protection, etc.The Otterbox premium feature is offered by the premium price that comes along with it. Leaving its competitor behind, Otterbox sells their product from a competitive price of $25 to a whopping $70 for the defender series that offer the best protection for portable devices. Target foodstuffOtterbox targets mainly on outdoor enthusiast who usually go out to rough terrains. Given the product main unique selling point of protection, Otterbox brush off relieve the fear of destroying their devices during their activity outside.SWOTStrength weakness upstanding brand nameDiversified ProductsS trong logistic Lack of procession Opportunities Threat growth trade of smartphone Intense competitionImitation start coming to the marketStrengthStrong brand namePeople who know Otterbox know that the product is a very high quality product. The customers know that they are get what they stipendiary for. Even though Otterbox release a new product line, the customers bequeath already know that the product will offer protection wish well no other brand. Diversified ProductsThe product lines of Otterbox varies from small smartphone to big smartphone even tablet, and therefore customers keep an eye on it is nice to have the protective case that do specifically for that type of device that they have. Strong LogisticIt is easy to find Otterbox all over the world. Otterbox have channel distribution almost all over the world with the main phone accessories distributor in that boorish and therefore, getting our hand on Otterbox is relatively easy.WeaknessLack of forwardingPeople who know Otterbox know that it is a good product, but a lot of people dont know Otterbox because their lack of promotion compared to other brand much(prenominal) as Targus.OpportunitiesGrowing market of Smart phoneAs it is described in the market Industry analysis, the market has been growing unexpectedly high compared to the forecast, and therefore by using this opportunity, Otterbox can boost up the sale of their product alongside with the growing industry market.ThreatsIntense competitionCompetition has been very tough and it is not getting easier for Thule, more companies are coming to step in to the way in the protective case market. Fierce competition is on the eyesight and newcomers such as Balistic, Hardcore, and CasemateImitation comes to the marketEven though it is still hard to get, imitation has been swarming the market because Otterbox such a good product. However, if Otterbox just let it go, the problem will get much bigger and imitation could cannibalize the real produc t. 1 . https//www.abiresearch.com/press/accessories-get-smarter-as-smartphones-drive-more- 2 . http//velositor.com/2012/03/14/smartphone-accessories-market-growing-while-feature-phone-accessories-market-forecasted-to-decline/ 3 . http//www.nielsen.com/us/en/newswire/2012/survey-new-u-s-smartphone-growth-by-age-and-income.html 4 . http//www.inc.com/inc5000/201109/otterbox-curt-richardson-how-i-reinvented-m